About the Book

Welcome to SheldonJacobs.com which was developed to inform you of a new kind of money book, one that teaches you how to make the most money with the least effort.

My statement of Purpose

Many, if not most, investing books are written to further or capitalize on their authors’ careers. That is not my motivation. Before I retired, I successfully ran two businesses, so I am not writing this book to obtain more newsletter subscribers or manage their money. I am not trying to impress anyone or merely “be published” – as I’ve already achieved those goals. The sole purpose of Investing without Wall Street is to offer rewarding advice, as unbiased as I can make it.
The book increases investing knowledge by emphasizing the importance of five principles.

  1. Determine the right asset allocation.
  2. Diversify within asset classes.
  3. Understand and control risk.
  4. Keep your costs low.
  5. Choose the right financial media to follow.


Master these five “essentials” and you can be a successful investor without the need of costly professional assistance.